Business Showcase: Ed Selden Carpet One
Don’t let the word “carpet” in “Ed Selden Carpet One” fool you, there’s more to this family-owned business than its large carpet selection.
Palates of hardwood, tile, laminate and vinyl are displayed throughout the showroom at 3901 Steilacoom Boulevard SW just off South Tacoma Way.
And the choices don’t stop with flooring.
Hunter Douglas window coverings greet customers as they walk through the doors and not far away an array of countertop selections is waiting to be mulled over by homeowners looking to remodel their kitchens and bathrooms.
Head to the tile section and find a column transformed into a mock shower, showcasing various sizes of tile and how it can be laid. Below the shower small stones are laid for people to take off their shoes and experience what this flooring would feel like in their home.
It’s little touches like these that separate Ed Selden Carpet One from its competitors.
Touching the faux shower floor with her foot, owner Gayle Selden noted her father built the shower so his customers could not only visualize what the finished product would look like, but also feel it.
It’s this connection with customers that have kept the predominately flooring company in business since its doors opened in 1959.
Founded by Ed Selden, the Selden family has made the company a household name while also surviving three recessions and two fires that gutted the business.
“We have been lucky, this industry has not been easy in tough times,” said Gayle Selden.
Ask her the no. 1 reason the business has survived and the answer is easy: honesty and customer service.
“If something goes wrong we fix it. If something doesn’t go wrong and the customer is unhappy, we fix it,” she said. “The customer means more to us than the bottom line.”
That connection with customers started with Gayle Selden’s grandfather Ed Selden – the company’s namesake.
He opened his floor coverings business in 1959 in Lakewood on the same block where it resides today. He chose the then-up-and-coming community because of the new construction boom – specifically the development of the Oakbrook neighborhood.
Throughout the decades that followed Ed Selden remained committed to Lakewood. So did his son, Rick Selden (Gayle’s father), who took over the business in the 1980s. Today Gayle Selden is at the helm, taking over from her father who retired last year.
With the days of new construction in Lakewood largely over, the bulk of the company’s business now comes from people replacing flooring, remodeling homes, or commercial installations.
The company employs seven people – including Gayle Selden – some of whom have been with the company 20 to 30 years.
While there are a lot of flooring retailers competing for business, the Selden family knows the extra care they give to their clients and the trust they build will keep them coming back.
“I will not sell them something that is not proper for their home,” Gayle Selden said. “I think the key to the success is that we strive for customer satisfaction.”
For its longevity in the community, its commitment to providing high-quality customer service and its dedication to giving back to Lakewood, the Lakewood City Council recognizes Ed Selden Carpet One as its November 2017 Business Showcase.
Business Showcase: AA Meats
After nearly two decades of working as an employee at AA Meats , Tammy Faelnar decided to put everything on the line in 2007.
That’s when she bought the neighborhood butcher shop at 5116 111th Street SW from then-owners Fae and Tom Crabill.
Faelnar has maintained a strong, loyal customer base despite a shift in consumer shopping habits over the last decade that tend to favor big box stores over specialized niche business.
“I love the people,” Faelnar says. “I love the customers. You learn something here every day."
Once customers step inside the iconic sunshine yellow and brick red building they immediately experience the neighborhood butcher shop charm.
Behind the counter are smiling employees eager to help customers find the perfect cut of meat – and tips for how to prepare it.
Along with its focus on providing “old fashioned, counter service”, AA Meats prides itself on its diverse meat offerings.
A long display case stretching the length of the store features meats and cuts not available at the grocery store.
Store-made jerky and peperoni sticks spill out of bins on one end, while stuffed pork chops, tenderloin steaks, spare ribs and whole briskets await purchase at the other end.
White boards behind the counter advertise catfish fillets, lobster tail, shrimp and king crab legs, along with pricing for whole pigs and per pound amounts for different body parts of a cow and pig. Then there are case prices for everything from hamburger patties and chicken tenders to corn dogs and beef, chicken and pork tamales.
And don’t forget “exotic” meat like alligator, ostrich, turtle, frog legs whole rabbits, goat, elk and wild boar ribs, to name a few.
Chances are if your recipe calls for it, AA Meats has it.
And if they don’t?
“Ask one of us and we can get it,” Faelnar says.
Faelnar admits the thought of buying the business in 2007 was “terrifying” and not something she ever considered. But maybe just as scary was the unknown of a new owner and the changes they would bring.
In her first six months as owner Faelnar worked 60 to 70 hours a week with no time off. She relied on guidance from the Crabills – who she considers family – and knew that to be successful she needed to surround herself with a team that shared her love for the business.
Twenty-seven years after walking through the doors as an employee looking to add a second income to her family, Faelnar now oversees seven people – including two school-aged employees. She believes in teaching the trade to the younger generation the same way she learned it – through on-the-job training.
“My kids would know what a piece of meat is by looking at it,” she says proudly.
AA Meats (aameats.net) is open six days a week, Monday through Saturday from 8 a.m. to 6 p.m. and the first two Sundays of each month 10 a.m. to 4:30 p.m.
Because of its longevity in the community and its commitment to local – including hiring local, processing local products and strengthening our local economy – the Lakewood City Council recognizes AA Meats as its October 2017 Business Showcase.
Business Showcase: Pizza Casa
From its décor to its secret recipes, Pizza Casa offers its customers an unrivaled dining experience.
Tucked into a small shopping strip on Pacific Highway parallel to Interstate 5, stepping into Pizza Casa is like stepping into a time machine. Wood paneling lines the walls and red and white checkered cloths
cover the tables. One-of-a-kind light fixtures hang from the ceiling – and have since they were made in 1972.
“I haven’t changed the basic décor because most of my customers like it,” owner Dan Harris said.
Even when he added on to the restaurant, Harris maintained the wood paneling to keep the 1970s vibe.
In 2018 Pizza Casa, located at 12924 Pacific Highway SW, will celebrate its 60th year. Founded in 1958 by Nello Grassi and his wife Kathryn (Harris’ mother and stepfather), Pizza Casa dates to an era when Elvis Presley monopolized the airwaves and “Leave it to Beaver” was entering its second year on CBS.
Harris grew up in the restaurant. As a result he approaches its operations as more than “just a business” and sees diners as more than just customer. They’re family.
“Here everybody gets a hug,” Harris said.
“We’re into third and fourth generations now,” he said of diners who have eaten at Pizza Casa for decades. “It’s very fulfilling.”
Prior to owning the restaurant Harris worked in the corporate world. When it came time for his mom to retire Harris knew he couldn’t let the doors close, so he bought the restaurant in 1995.
“It’s always been in the family,” he said. “It’s in our blood.”
Since taking over Harris has maintained the restaurant’s charm but probably most important, he’s maintained its menu and the traditional recipes that originated from his grandmother.
It was her love for cooking and sharing food that inspired Harris’ stepfather to open Pizza Casa. Harris remembers being in his grandmother’s kitchen watching her cook and how food was always a part of family gatherings.
Now he delivers the same experience every night.
The two most popular dishes at Pizza Casa are the spaghetti and pizza – “nobody else makes a pizza like ours,” Harris said. The spaghetti recipe is 125 years old.
Harris also recommends the restaurant’s fried chicken, which takes 30 minutes to make because it is made to order, he said.
What makes Pizza Casa’s dishes better than the competition? A combination of fresh ingredients and family recipes from Tuscany that are so top secret even the chef and line cooks don’t get to see them.
Harris keeps all the recipes in a lockbox and only brings them out when necessary. He prepares the ingredient mixes and brings them to his cooks for preparation.
Because of its longevity in the community and its reputation as a welcoming, family-friendly business, the Lakewood City Council recognizes Pizza Casa as its August 2017 Business Showcase.
Business Showcase: Bruno's European Restaurant
No matter what his job or the country where he lived, Bruno Tomaszewski always found a way to the kitchen.
The namesake of Bruno’s European Restaurant , Tomaszewski’s love for cooking began as a child in Poland where instead of playing with his siblings he preferred to cook with his grandmother.
“Whenever he was with friends, always he was the one preparing the food,” said Krystyna Tomaszewska, his wife of 30 years.
Seated at a table in the couple’s Lakewood restaurant – a slice of their delectable cheesecake in front of them – the couple switched between English and Polish as they shared the evolution of Bruno’s European Restaurant from a four-table hole in the wall on Pacific Highway to its current location at 10902 Bridgeport Way SW.
The couple moved to Washington after visiting their son and falling in love with the trees, mountains and water.
At the time they were operating a successful restaurant in New Jersey focused on seafood dishes and chowders – a reflection of time spent in Greece – but closed it to move to the Pacific Northwest.
Money was tight, so the couple didn’t immediately get back into the restaurant business. Finally when the timing was right, they kept it small.
“I don’t even know if we should call this (a) restaurant because it’s only four tables,” Krystyna laughed about the tiny restaurant the couple started in Lakewood.
They modeled the business off a typical Southern European restaurant – some place small where diners are part of the family.
“Bruno never wanted big place,” Krystyna said.
Before the doors opened word spread about Bruno’s thanks to a newspaper article in The News Tribune. The first day the couple ran out of food. The same thing happened the next day.
That’s when they knew they had something special.
Despite relocating twice – to Parkland and back to Lakewood in 2015 – two things never changed: authentic cuisine and family atmosphere.
The cuisine is so true to the couple’s Eastern European roots that German-born diners who now live in and around Lakewood place Bruno’s at the top of their dining list when they crave dishes from home.
The best compliment Bruno receives is when diners tell him “your food is like my mom,” he said in his heavy accent.
The nostalgia for traditional Eastern European dishes extends beyond those born and raised there. The restaurant is a perfect destination for military service members and their families stationed at Joint Base Lewis-McChord who formerly lived overseas and long for Pierogis – filled dumplings – or a perfectly prepared schnitzel.
No corners are cut in Tomaszewski’s kitchen – his chefs learn that quickly. All ingredients are fresh and prepared traditionally. He doesn’t skimp on preparation to save time.
The golden breading on his schnitzel doesn’t come from a box. Loaves of bread are cut and dried overnight and then crisped in an oven before their transformation into a textured dust used to batter the perfectly flattened pork loin.
The care that goes into making each dish in the kitchen is extended to the front of the house, where every customer is treated like family.
“We love this place, we love our customers,” Krystyna said. “We really get a lot of appreciation from the community here.
“It’s like family, I think. They feel like family.”
Because of its one-of-a-kind dining experience and its commitment to serving the Lakewood community the Lakewood City Council recognizes Bruno’s European Restaurant as its September 2017 Business Showcase.
Business Showcase: The Fairy Store
In 2014 Lakewood resident Shirley Ritter decided it was time to bring a little whimsy to her city. That’s when she relocated The Fairy Store from Tumwater to its current home at 2202 84th Street.
In the process she not only brought a one of a kind business to the city, she also built an enchanted realm complete with a Fairy Godmother and fairy dust.
Intricate statues of fairies, garden gnomes, handmade houses and signs and miniatures now fill the space that was once a chain restaurant. Outside hummingbird feeders hang above a colorful landscape dotted with fairy statues.
At The Fairy Store serenity fills the air. Chirping birds and trickling water play on the speakers; bright yellow walls greet visitors as they maneuver through tastefully decorated shelves.
The Fairy Store offers something for everyone, whether a repeat customer or someone who wanders in unexpectedly. And what’s available in store is only a fraction of what’s for sale on the website efairies.com .
“Not everybody is into fairies, but many, many people are into something mythical,” Ritter said.
Mermaids, unicorns, dragons and “anything with pretty wings” can be found at the store or online.
A retired neonatal nurse, when Ritter purchased the business she swapped swaddling babies for a new role: Fairy Godmother.
She has made efairies.com the online destination for all things fairy.
“We ship all over the world to countries that I never knew existed,” Ritter said.
Gifts are wrapped with tissue paper and sealed with a hand tied bow. A small sprinkle of fairy dust is the final touch before the package embarks on its journey.
“They appreciate the individual touch and I love providing it,” Ritter said. “We’re not a big box store. We’re unique.”
That uniqueness is reflected in the items for sale, which include a number of locally made items like fairy doors which are said to draw the attention of “fantastical fairy folk” who will use the doors to make “pilgrimages to and from the different realms of Fairyland.” There’s also how to guides for building your own fairy garden.
As she looked around the store on a recent weekday afternoon the fairy dust on her face sparkled under the lights. Ritter smiled at what she has built.
“I never dreamed I’d one day be a Fairy Godmother,” she said.
As a one of a kind, locally owned business in Lakewood the Lakewood City Council recognizes The Fairy Store as its July 2017 Business Showcase.